Do you think passion is the key to success? I’d certainly say so.
Tell me, do you love what you do? Most entrepreneurs do their own thing because, amongst other things such as having more ownership of their time, they’re passionate about what they do. That’s what draws them to it.
But what can happen over time is that we get distracted by the myriad of other things we have to do as business owners, and as a result that passion can get dumbed down a bit as we feel our focus being drawn to other things. We end up working in our businesses, rather than on them.
Often this means doing things that we don’t love doing. Perhaps things we don’t do as well. This can lead then us to doubt our abilities, even though that passion and expertise is still right there.
But it pays to make sure that our passion stays at the forefront of what we do. It’s well known, and often discussed that people buy people. There could be thousands of other people doing what you do. But your passion is what sets you apart and draws people to you. It’s particularly beneficial to ensure you tap in to your passion and authenticity when speaking to your target audience so that it shines right through and speaks to them.
So what’s stopping you?
Confidence can be a barrier to showing your passion and authenticity. We get caught up in comparisons and not feeling good enough. But that’s just getting in your way and blocking the very thing that will show you, and others, why you’re so good at what you do, and why you’re unique.
So if your passion needs reigniting, and you need a little reminder of your authentic self, have a read of our tips.
1. Remind yourself of times you’ve had successes.
Pause for a moment, and think about examples of when things have gone well. Times you’ve felt that confidence in your abilities. Record it somehow. Write it down. And use that evidence whenever you need a boost. It will prove to you that the passion you showed at those times really will be the key to success.
2. Think of people you admire and respect.
What is it you love about them? Probably part of it is that you feel drawn to their passion for what they do, whether that be related to sport, business, or promotion of the arts. You probably admire the way their message gets straight to the heart of what you are feeling or thinking.
3. Hit the ‘video’ button!
Video is an excellent way of demonstrating your passion and authenticity. It really is so much easier to convey a bit of who you are and what you do through this medium. Again, confidence can scupper our best intentions to create video and get out there on social media or or websites. But be bold and brave. Tap into that passion. Just speak about what you love. What you’re good at. Enjoy your subject. The more you take these steps and tap into that passion, the more authentic you will come across, and that will help you become known and respected as an expert in your field.
4. Take a step back
If you’ve lost your mojo and can’t quite remember why you’re doing what you’re doing, or what your real passion was when you started out on your own, it’s time to step back and re-connect. Have you just ended up with less time spent on the things you really want to be doing? Or perhaps your “why” has changed and your passion has shifted? Does your business need to shift too?
Looking back at progress, success, stumbling blocks, goals, and all the twists and turns our businesses take is essential to keep things fresh, focused and relevant. Re-discover your “why” to re-discover your passion.
Finding your passion – your ‘why’ is an important part of developing a success mindset. One that will propel you forwards and support you in achieving the level of success that you’re looking for. To find out more about this, and to start work on your own success mindset, check out our Success Mindset Programme.