We always enjoy announcing new additions to the Tabono Experts team! Why? Because it means we can offer even more support to small business owners!
Today we are delighted to announce that Alison Joshi of Joshi Was Janes will be joining us as our Design and Brand Expert! Alison will be bringing her knowledge, experience, and creative talent to our branding module.
In today’s world, consumers are bombarded with a huge amount of information. Consequently, businesses need to demonstrate their unique point of difference in a cohesive and desirable way. Having a strong brand is a fundamental way of achieving this.
However, good design is not just about a logo. Instead, it’s about developing a ‘kit’ of assets which will ensure you are able to communicate cohesively and effectively. Then using these assets at every touchpoint and every channel upon which you are trying to reach your customers.
Alison is an award-winning creative director and produces high quality, bespoke design solutions for the businesses she supports. By providing them with the creative tools that they need, she ensures that they can stand out from the crowd and attract new clients. As a result, they then feel both excited and confident about their business brand image.
In addition, Alison’s work as a design and brand expert does not stop with the creation of strong designs. She also helps her clients with the application of their brand image to their marketing literature, from business cards to large format banners.
We are really looking forward to welcoming Alison to our Experts team, and that she will be available to share her knowledge and expertise with both our programme participants, and our membership community!