Our small business community is at the heart of everything we do. It’s a place where female small business owners come together both online and in person (when government guidelines allow!) to work together, build their confidence and grow their businesses. But why do people join a community? As small business owners, shouldn’t we be spending our time working in our own businesses?
Actually, joining a community can be hugely beneficial and this infographic shows just a few of the reasons why:
This one is crucial. Running a business on your own can be a lonely journey and so making connections with people who understand what you’re going through is vital. A small business community can guide and support you. They can make introductions to others who can help you to move forward. The contacts you make can also be a lifeline for your confidence and mental health when things aren’t going so well.
Learn from each other
We are huge advocates of lifelong learning and believe that no small business owner can possibly know everything they need to know. Regardless of how long they have been in business. As such, we also believe that failure is impossible, so long as we continue to learn.
A small business community is a great source of learning – you just need to make sure that you take advantage of it! For example, you might choose to undertake more formal training that is made available via the network, or you might simply ask a connection for help. Here are Tabono, we actively encourage, and provide, both.
Find your cheerleaders
We’re not talking pom-poms and ‘Give us an A….’, don’t worry! As a small business owner, we need two types of cheerleader. Firstly, we need to find the people that we know have our backs. Those that will be there to celebrate with us when things go well. And those who will be there to support and console us when the opposite is true. Secondly. we need to find the people who will champion our business. People buy from people, and recommendations are crucial to success.
In both cases though, we need to make sure that the cheerleading works both ways. Instead of just taking from a community and its members, giving back is just as important, if not more so. When we support others, the gesture is always returned. And when a whole community works together, their individual voices are amplified, countless times.
Some communities are more serious. Others are more relaxed. Some operate ‘lock-outs’ to give members a level of exclusivity in their field. Others are open to anyone and everyone. Some mandate referrals. Others leave it to their members’ discretion.
But a key part of our own small business community is that our Facebook group in particular, is not just about business. And it’s definitely not just about selling! It’s about building relationships, and a key part of that is ensuring that we have fun along the way. For example, we have regular ‘selfie’ and ‘Friday fun’-type posts, and a Book Club. And during periods of lockdown, we have twice-weekly virtual coffee breaks, which are exactly as they sound!
To finish off this blog, we’ll leave you with a question….
Do you have a small business community? Whether you haven’t found the right fit for you yet, or whether you’re just looking to try something new, we would love to invite you to try out the Tabono community! We offer a month’s totally free, no obligation trial to allow you to get to know us and what we’re all about!
So if you’re a female business owner, come and join us! We can’t wait to get to know you!