Who are female small business owners?

When you start a business, a really important task is to get to know your audience. At the very simplest of levels, are they male or female? How old are they? Where do they live? Why might they buy from you? But to dig a little deeper, what are their pain points? What...

Building a success mindset

What is a success mindset? Is this something you’ve heard of? Something you’ve wondered whether you have? A success mindset, also knows as a growth mindset, allows you to keep going, even when the odds seem stacked against you, or what you’re trying to achieve is...