by Anna Verghese | Tuesday, 6, December, 2022 | Small Business
As business owners, we spend a lot of time talking about our ideal clients. If we’ve developed our user personas/client avatars (or whatever you want to call them) well, we should know lots about them. Why? Because knowing our ideal clients well allows us to...
by Anna Verghese | Thursday, 1, December, 2022 | Mindset, Goals and Productivity
Have you ever felt yourself losing passion for your business? We all know how important passion is when you work for yourself. It’s what drives us, as entrepreneurs, to get up in the morning. To work hard and often for long hours. To bounce back when we hit...