Review of the Year: 2022

There’s no doubt that 2022 has been an incredibly busy, roller-coaster of a year. Ukraine and Russia continue to be at war. Britain has had three Prime Ministers and a new King. Energy prices have gone through the roof, and we remain in the midst of a cost of...

The non-ideal client

As business owners, we spend a lot of time talking about our ideal clients. If we’ve developed our user personas/client avatars (or whatever you want to call them) well, we should know lots about them. Why? Because knowing our ideal clients well allows us to...