We all know how important customer relationships and connections, and customer loyalty, are when you run your own business. We want customers who don’t just buy from us once, but those who return to us again and again, as well as championing us to others. Luckily, building relationships with customers is an area in which extroverted female entrepreneurs are able to excel. Their ability to connect, engage, and build meaningful relationships can lead to real customer loyalty, which in turn becomes the cornerstone of their success.
5 ways to create customer loyalty
So how exactly can you build on your natural strengths as an extrovert, to build a customer base that stays with you, creating real advocates of your brand and supporting your success over the long term, rather than just for an individual sale? In this blog, we’ll explore 5 ways to use your extrovert personality to create true, long-lasting customer loyalty.
1) Be authentic
I talk a lot about the importance of being your authentic self as an entrepreneur. People by from people, and when we are our authentic selves, we are far more likely to attract the ‘right’ kind of people to us. Luckily being their authentic selves usually comes easily to extroverts as they gain their energy and power from others. This sense of authenticity is so powerful because it makes the extrovert relatable, which in turn strengthens the ‘Know. Like. Trust.’ relationship that is so crucial to our growth. So if you’re an extrovert reading this blog, keep sharing your stories, passions and aspirations!
2) Listen, and empathise
Extroverted business owners’ innate abilities to perform well in social situations mean that they are able to listen actively, and empathise with their customers and clients. Consequently, this allows them to really understand and respond to their clients, which in turn creates a high chance of customer loyalty over the long term. By showing genuine concern and addressing customer pain points, they not only build rapport but also demonstrate that they value their customers’ input.
3) A natural networker
Networking comes naturally to extroverts – again because of their ability to draw strength from others, rather than finding it from within. They have a natural ability to strike up conversations, initiate connections, and nurture relationships. Not only does this help them establish a strong customer base but it also opens doors to collaborations, partnerships, and other growth opportunities. So seize all the opportunities you can to extend your reach and keep building your network, because it really will make a difference to both you as a person, and to your chances of success.
4) Tell your stories
Telling great stories is a fantastic way to get your audience’s attention, make your brand memorable, and create customer loyalty. These stories can be about you as a business owner, the evolution of your products or services, or about any experiences that can add value. Story-telling often comes easily to extroverted female entrepreneurs, providing them with a highly effective way to connect with their customers on a deeper level. Some great options include sharing your journey, talking about challenges that you’ve overcome, and detailing the values and beliefs that drive your business. Stories like these are incredibly effective because they create an emotional connection, inspiring customer loyalty beyond just the products or services offered.
5) Positive vibes only
How can positive vibes *not* lead to customer loyalty? Extroverted people tend to exude positivity, and this trait can be contagious. Female entrepreneurs who radiate positivity create a welcoming and comfortable environment for their customers. It can be something as simple as a friendly greeting, a warm smile, or a heartfelt thank-you note, but all of these gestures, and others like them, contribute to a positive customer experience that encourages repeat business and referrals.
In conclusion, the points above are only five of the many reasons why extroverted female business owners have a natural advantage when it comes to building customer loyalty, and creating legions of ‘fans’ for their business. You can also read more about other reasons why being an extrovert is good for business here. The key then, becomes how to channel this loyalty and the relationships you build into a strong, well-planned business strategy which will result in sustainable business growth.
If you’re interested in reading more about customer loyalty in a broader sense, this article from Forbes might also be useful.