SMART goals. You’ve probably heard of them, but do you know how to set them? And why they’re so important? Put simply, setting goals is crucial for driving your success, but in this blog, we’ll delve into the power of SMART goals, a strategic framework designed to help you to focus more effectively, and to provide you with a catalyst for success. They should also feed into your Vision Statement, which we discussed in a previous blog.

The ‘What’ and ‘Why of SMART Goals

Ever wondered why, when you set yourself a goal of something like “Sort out my website”, it invariably doesn’t get done? It’s because, as a goal, it’s huge, rather vague, and certainly doesn’t tell you what you need to do, or when by.

And that’s where SMART goals come in.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria provide a structured approach to goal-setting, offering a roadmap for turning your hopes and dreams into deliverable, tangible achievements. As such, SMART goals act as your guiding light, helping you stay on course, measure progress, reduce overwhelm and celebrate milestones.

So where do we start with SMART?

S: Specific

  • Clarify – Define your objectives with precision. Instead of a vague goal like “expand my business,” aim for specificity, such as “increase online sales by 20% within the next quarter.”
  • Focus – By being specific, you avoid spreading yourself too thin. Focus on one or two key goals at a time, allowing you to channel your energy and resources effectively.

M: Measurable Goals

  • Quantify Your Success – Set benchmarks that can be measured objectively. Whether it’s revenue, customer acquisition, or social media engagement, measurable goals provide clear indicators of progress.
  • Track Your Progress – Regularly assess your achievements against your set metrics. This not only keeps you accountable but also provides valuable insights into what strategies are working.

A: Achievable Goals

  • Dream Big, Start Small – While ambition is crucial, ensure your goals are attainable. Break down larger objectives into smaller, manageable tasks, creating a series of stepping stones toward your ultimate vision.
  • Leverage Your Strengths – Identify your strengths and leverage them to overcome challenges. SMART goals aren’t about limitation but rather about realistic and strategic planning.

R: Relevant Goals

  • Align with Your Vision – Ensure your goals align with your long-term vision and mission. A relevant goal contributes directly to the growth and sustainability of your business.
  • Stay Passionate – Choosing goals that resonate with your passions keeps you motivated during both the highs and lows of entrepreneurship.

T: Time-bound Goals

  • Set Deadlines – Assign realistic deadlines to your goals. This time constraint not only fuels a sense of urgency but also prevents procrastination.
  • Celebrate Milestones – Breaking down your goals into smaller timelines allows for frequent celebrations of achievements. Recognise and reward yourself for reaching these milestones.


Taking the decision to adopt SMART as your chosen method for goal setting isn’t just a strategic choice—it’s a powerful tool that will empower both you and your business going forward. As you move forward, write your goals down, then schedule in some time to review them. Keep all of your progress in one place so you can see how much it mounts up over time. Then in a year’s time, review the whole 12 months and you will see clearly, just how far you’ve come!