How to be confident in your prices

How many times have you found yourself worrying about your prices? Picture this… you’ve done the maths. You’ve figured out what you need to charge to make your business work. You’re confident in the quality of what you’re delivering to...

The value of external perspective

Did you know that in 2021, 56% of UK businesses were solo proprietorships? These businesses are so important for the economy, but they come with many challenges. As owners, we have to manage all aspects of our businesses, whether they require tasks that are part of...

Review of the Year: 2022

There’s no doubt that 2022 has been an incredibly busy, roller-coaster of a year. Ukraine and Russia continue to be at war. Britain has had three Prime Ministers and a new King. Energy prices have gone through the roof, and we remain in the midst of a cost of...

The non-ideal client

As business owners, we spend a lot of time talking about our ideal clients. If we’ve developed our user personas/client avatars (or whatever you want to call them) well, we should know lots about them. Why? Because knowing our ideal clients well allows us to...