Month 3 – Personal Branding: Who do you want to be?
Module 3 will focus solely on your personal brand, and how important it is for both your own professional success, and also the success of your business. It’s time to get to know yourself, and learn how to present yourself in an authentic way. This can be a really daunting prospect to both new and established entrepreneurs, but at the same time, such an important one.
Over the course of this module, you will be provided with tools relating to all aspects of personal branding, including style, personality, image and presentation, and we will consider how all of these elements fit together. We will question what your existing personal brand is, what you want it to be, and develop a pathway to make it happen. Finally, we will consider your personal presence online, review how and when you promote yourself, and how your personal brand can be a true asset to your business brand.
You will receive input from a wide range of experts, covering all aspects of personal branding, including a personal stylist and image consultant, a career coach, and a photographer, as well as Anna, a social media consultant and one of the Tabono co-Founders.
By the end of Module 3, you will have:
- Identified your style personality and how it enhances your personal brand.
- Understood how to translate your personality into strong, confident images, that both present the real you to your potential clients and collaborators, and attract the right kind of people to your network.
- Learned how to balance your personal and professional online presences, in a way that works for you.
- A solid outline of how to bring your personal brand to life and weave it into the building blocks of your business, from your conversations on social media, to your blog posts, to your website content.