How to be confident in your prices

How many times have you found yourself worrying about your prices? Picture this… you’ve done the maths. You’ve figured out what you need to charge to make your business work. You’re confident in the quality of what you’re delivering to...

The value of external perspective

Did you know that in 2021, 56% of UK businesses were solo proprietorships? These businesses are so important for the economy, but they come with many challenges. As owners, we have to manage all aspects of our businesses, whether they require tasks that are part of...

The non-ideal client

As business owners, we spend a lot of time talking about our ideal clients. If we’ve developed our user personas/client avatars (or whatever you want to call them) well, we should know lots about them. Why? Because knowing our ideal clients well allows us to...

How you can support small business at Christmas

The flurry of Christmas-related emails have started being sent out from school. Christmas delivery slots are available at the supermarkets. The festive adverts are on TV. There are less than 6 weeks to go until the big day. And with the aftermath of Covid, and the...

5 reasons why you need a business plan

Business and Plan. As an entrepreneur, how do you feel about those two words? For some, you might think “Great! Love a plan!”, and dive straight into it. For others, it might mean time spent on Google, trawling through the many templates that are out...